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In my previous post, I explained how to create a Pinterest Business Account and why every online business needs one. Don’t have a Business account yet? Then I’d recommend you to start with setting up a Pinterest Business Account by following the steps in my last post.
Already have a Business Account?
Great! Then it’s time to create and optimize Pinterest boards. In this post, I’ll show you how to do that step by step.
Pinterest board optimization?! Why does it matter?
Google + Visual Search = Pinterest
Create new boards
- Click on your profile picture
- Go to ‘Boards‘
- Click ‘Create Board’
- Choose a board name
- Click ‘Create‘
Choose board names
I already mentioned in my blog post about setting up a Pinterest Business account, that your profile is searchable on Pinterest. Meaning that by using the right keywords in your profile, users can find you when searching for those same keywords.
Pinterest Boards are searchable, as well. Just like with profiles, or pins, users can also specifically search for boards to follow. So, you want to make sure your boards rank high in the search results when someone enters a search query.
If you want to find yummy Italian dishes, you don’t Google for “Mnomm mnomm,” but for “Delicious Italian dishes,” right? This works exactly the same way on Pinterest, and you should, therefore, match the board names with existing and popular search queries.
Now you’re probably asking yourself: how do you know which terms people are searching for on Pinterest?
- Choose board names that correspond to the keywords you find in Pinterest’s search bar.
- Choose clear board names of 1 – 3 words, but aren’t too long to be fully displayed in the search results.
- Avoid fun, creative names. They will not contribute to your SEO or to gaining new followers. They will only PREVENT your boards from being noticed by other users.
- The names of the boards should match the Pins that you will pin to them in the future.
- Make sure you have enough boards to pin each Pin that you create to multiple boards.
- Tip: Look at the board names of other successful bloggers within your niche. There is nothing wrong with using the same board names as your competitors on Pinterest. You’re not stealing their creativity, because they also based their board names on the most popular keywords. Feel free to use the same as mine if you want 🙂
Give SEO-worthy descriptions to your boards
Organize & declutter
However, the best way to organize your boards is by using the drag-and-drop feature. With this feature, you can choose where each board should be positioned by dragging and dropping them to the right place. I recommend the following order: the first board is your best of board, where you only place your own content. Like my She Can Blog board (see the picture below). Position this board at the top, because the goal is for users to see and engage with your content.
After your Best of board, you should place your most popular boards that bring the most traffic to your blog. And last the group boards you are a member of. You can check your Pinterest Analytics to find out which of your boards are the popular ones!
– Go to your profile
– Click on “Boards”
– Choose “Drag and drop” from the dropdown menu.
– Now drag and drop the signs as you want. Tip: zoom out in order to have an overview of all your boards. This drags a lot easier.
Other tips to keep your boards organized and tidy:
- Organize your boards regularly.
- If you see old Pins that might fit better on another board, move them.
- Create board covers with Canva. You can really brand your business on Pinterest when you match the color and design of the board covers to your brand/blog. And board covers give a professional and organized look to your account. Upload your board cover as a Pin to the board you want it to be the cover of. You can change a board when you go to your profile -> “Boards” -> Click on the pencil that appears when you hover over the board -> Find the Pin you want to use as a board cover -> Tadaa! Done. 🙂
- Board sections don’t have any SEO-value. So, there’s no need to create sections. It’s better to create a new board and move Pins there if you want to make Pins more visible. Because your new board is searchable, whereas a section inside a board is not. That means that users will only find your section if they accidentally stumble upon it, not because it appeared in the search results. However, if you use personal, secret boards, you’re free to use them. For personal reasons, it can actually come in handy to not have too many boards, but board sections instead.
- Archive old or irrelevant boards: check from time to time if all of your boards are still relevant and fit within your niche. If they are no longer relevant, archive them. DON’T DELETE THEM. When you delete a board, you’ll also lose the followers who follow that board, which you don’t want. Also, archived boards can be retrieved at any time, while deleted boards are permanently lost.
- Only pin relevant Pins to your boards. With every Pin, you give Pinterest a signal about the content that can be found on that board. If you save Pins to boards that have nothing to do with that Pin this confuses the Pinterest algorithm, and you might drop your ranking because of that.
- Make sure you only save Pins with working links. Even when you re-pin other people’s Pins, and make sure the Pins don’t link to spammy websites. I know it takes time to check the content behind every Pin, but when you pin spam of other pinners, Pinterest can flag you as a spammer as well. Besides, you Pin for your followers and not for yourself. If you Pin too often to spammy content, you will lose your followers as well. Pin what your followers would like to see and make sure you pin valuable content at all times.
- Pin gorgeous, vertical Pins with clear, readable text overlays.
- Join Group Boards on Pinterest. You can share your own content there, and in exchange, you can re-pin Pins of other group members on your own boards. Group boards can be found by niche on Pin Groupie. In the description of each board, you will find the instructions on how to become a Group member. Do you blog about blogging & affiliate marketing? Then come and Pin along on my She Can Blog Group Board for bloggers and businesses. 🙂
Good luck organizing and optimizing your Pinterest boards. Don’t forget to pin this post to one of your boards for other bloggers to learn from as well! 🙂